Troy O'Bryan, president of Response Capture, is going to present on ROI, Attribution, and monitoring the customer journey from Lead to Revenue.

Adam Mertz, Portland tech veteran and Act-On Sr. Director of Product Marketing, will lead a conversation on what of the industry’s hottest topics – Account-Based Marketing. Adam recently joined Act-On after 8+ years leading Jive’s Product Marketing, Customer Marketing and Field Demand Gen teams so he’s someone who both understands the challenges and buying shifts Marketing leaders are grappling with and has a pulse on the direction this industry is going.

Join this great networking opportunity, learn more about Account Based Marketing, and welcome Act-On to downtown Portland.

Maria Crawford, Director of Digital Marketing and Marketing Operations At TripWire, will discuss how to prove digital channel success by using “campaign to cash” reporting to make data-based decisions.

Showing marketing effectiveness is key to impacting revenues and the proverbial sales funnel to help drive conversion rates in addition to other elements as well. The discussion will include how to build out your marketing technology stack and creating an analytics reporting infrastructure that will allow you to prove marketing success.

In this meetup we will focus on how clients and agencies can best collaborate to get the most out of a marketing automation platform and maximize results in a consumer digital marketing campaign.

Steve Gehlen, S.R.Smith’s Digital Marketing Director, and Priscilla Converse, Account Manager at Bonfire Marketing, will share their experience in co-managing S.R.Smith's seasonal digital campaign and the impact of going from two separate marketing technology platforms to a single marketing automation platform.

What you'll learn:

(1) How brands and agencies can collaborate to maximize campaign results and ROI using marketing automation.

(2) Setting up marketing automation to support a digital campaign and collaboration.

(3) How using a single marketing automation platform improved the campaign results from the previous season using a separate Email Service Provider and Landing Page Platform.

About the presenting companies:

S.R.Smith is the global-leading swimming pool deck equipment manufacturer based in Canby, Oregon.

Bonfire Marketing is a Portland based digital marketing agency focused on helping brands bring the right message to the right target market ad the right time (and on the right channel!).

The agenda:

5:30 - 6:00 - Sign in and networking
6:00 - 6:15 - Introductions and announcements
6:15 - 7:00 - The main event, presentation and discussion
7:00 - 7:30 - Additional discussions and networking

Thanks again to Portland's own Act-On Software for providing the venue and sponsoring the event!